We work really hard here at Motus to ensure everything we build is the same without sacrificing character. Consistent, refined, small-batch quality. Uniformity.
But, every now and then a customer comes along and twists our throttle arm to make an exception to the rule. And, as a designer, I sometimes refrain from putting certain blues so close to red. Funny story, our current factory blue color is named “Super Blue” as a tribute to the Man of Steel himself. It came out of another custom order and our first thought when we saw it was “red undies on blue tights”. Yes, I just referred to our valve covers as Superman’s undies.
This particular customer ordered his 2018 MSTR through Motus of Tampa Bay and requested the factory custom paint option in Corvette Admiral Blue. The result is simply stunning.
Sometimes it’s not enough to own one of the fastest motorcycles made in America, you’ve got to get it factory-built to your spec, too.
But, if we had a nickel for every time someone said “paint that frame red”… Well okay then! Finally, a customer came along who wanted a very special Motus MSTR all to himself, one that no body else had. He wanted a “red” frame. Being the flexible guys that we are, we pulled a standard frame out of production, had it stripped and powdercoated in PPG textured matte red, and this one-of-one factory custom MSTR was underway.
Hand-painted red accents line the BST carbon wheels and jet-black carbon fiber body work.
The Motus dealer network is now 35 and growing. This past weekend’s events at the 13th annual Barber Vintage Festival and 5th annual Motus Block Party + Homecoming proved to be the greatest yet, and if there was one take away from the entire weekend, it’s the overwhelming feeling of gratefulness I have for our dedicated staff and customers.
After 9 years of sweat, I can’t adequately describe to you what the feeling was like for Lee and I to have led 17 customers for 5 or 6 laps (I lost count) around our hometown track at Barber Motorsports Park on Saturday. What a treat! For a brief moment I felt like we were leading an army! Ok, small army, but the feeling was big! Somewhere after about the second lap, I looked back and all I saw were Moti as far back as I could see. While I was equally impressed with the skills of the Goldwing-dragging Sheriff out front, I couldn’t stop thinking “this dude really needs to get out of my way!” coupled with, “Lee might bail me out if I got arrested”. Well, cooler heads prevailed that day and we still had a blast.
So at this point, what does Motus stand for? It’s always been about motion, sure. Moving forward, inspiring a movement and so on. But it’s come to define the very characters within our small group. Motus is a state of mind around here. It’s for the mad ones, risk takers, pioneers, thrill seekers, people who continually set the bar higher for themselves and others. Motus is on the road less traveled for sure and we have no regrets.
The MST has become the machine that defines us as a brand. It’s our flagship.
The MST is sporty, nimble, comfortable and sensible, mixed with that brutal, raucous, fire-breathing beast of an engine that is the American V4. More of a walk softly but carry a big stick design approach. Now in our 4th model year of production, the new 2018’s being delivered are so well refined, they’re the best we’ve ever made. We continue to refine our flagship MST as the machine that ignited this brand.
But, what’s next? Excellent question, I’m glad you asked! By now, some of you may have seen some images this past week of what can only be described at this point as “the naked Motus”. This is, in fact, a factory effort to explore the possibility and gauge the response for a future model to compliment our flagship MST line. You may get questions such as “when?” and “how much?” While it’s too early to share those details, I can assure you that if and when we do it, it will be radical, and it will stand apart from any other American production bike ever made. Motus has bared it all. We’ve pulled our clothes off and we’ve got nothing to hide. Now let’s ride!
Here’s ANOTHER spectacular build from Motus Custom Ops, featuring a one of a kind factory-custom PPG tri-coat Lamborghini paint over a full carbon fiber body kit. The deep metallic-pearl yellow compliments the carefully selected raw carbon areas which adds another level of stunning beauty to the overall Motus design.
The stock 180hp American V4 MSTR wasn’t enough for this customer, who chose to order his new ride with a very specific custom paint direct from the design department at the factory in Birmingham, Alabama.
This past weekend we traveled to Jekyll Island, GA for Caffeine & Octane at the Beach. We got to hang with friends and watch one very happy customer take delivery of his custom Motus built by Fuller Moto. If you wanted to know what’s under all those Sport-touring clothes, this is it. A 470-lb, 180 hp naked monster-slayer. Bryan Fuller and his team did an amazing job, as they do with all their projects.
The Pirelli/Motus sponsored ride on Friday led by Cristy Lee of “All Girls Garage” had a great turnout. Joining us were old friends and new, including Kevin Byrd of “Two Guys Garage”, Bryan Fuller, 11-time drag racing champion #62 Rickey Gadson, Stefan & Alan of Revival Cycles, and Peter Jones of Cycle World.
It’s 2016, and here we are standing inside a warehouse in Burbank, Ca, with what has to be one of the most impressive, and thoughtfully curated car collections in the entire world. Talking to a man who has interviewed presidents, and, well, just about every important person or celebrity in the last 30 years. Our heads are spinning. And then we realize he’s interviewed Kevin Bacon 23 times, so there’s that. Jay Leno is a connector, a living legend himself and, without a doubt, a professional interviewer. He’s pretty funny, too.
So why are we here? What’s so great about a handful of dreamers, who in the depth of a 2008 global economy meltdown decided to bootstrap a business plan together and lock themselves in a “woodshed” with a Tier 1 automotive engineering powerhouse (read:Pratt & Miller) for the next 3 years developing a new “American motorcycle”? After all, it’s fairly well established what an American motorcycle should look like, right? Who are WE to change that? All we did was ask ourselves, “why can’t America make a sportier motorcycle to compete with the rest of the world?” What’s so hard about that? People told us no one would buy it. Americans only want “nostalgia” Really? Buell had a pretty good run. And how do BMW, Triumph, Ducati, Yamaha, Honda, and every other non-American motorcycle for that matter sell their bikes in the U.S.? Who buys all THOSE bikes?
So, that became our plan. And in 2011, we pulled the sheet off of what we considered to be a completely different direction for American motorcycles. The prototype was so believable, magazines put it on covers claiming “it’s here!” But, it wasn’t here. We had to produce the thing after all, which took an appropriate amount of time to engineer an entire powertrain and motorcycle, certify it and set up a production line. Never the less, we persevered. We struck a chord with a small group of enthusiasts early on, and have been shipping production bikes all over the country ever since the middle of 2015. I love it when a plan comes together.
Where to next? V-twin cruisers are America’s heritage, there’s no doubt about that. They are the mainstream. They sell in droves from $10k to $40k and are probably not going anywhere for a while. As for the rest of the motorcycling population, Motus is working hard for you. We make a sport-tourer, they start at $30k, and people are buying them as fast as we can make them. But, that’s not where this “crazy” plan ends. We have only just crossed the starting line. Now we ask, what’s standing in our way of becoming the next Triumph or BMW here in America? Is it adding more models, more dealers or more features to appeal to a wider market? All of the above? Well, I suspect those with deep pockets, the big OEMs, they know the answer to this. Maybe with a little attention, we may find that answer knocking on our door.
In the meantime, we continue to grow. We are becoming the motor company we dreamed we could be. We will continue to put every ounce of energy into cranking out the most visceral American motorcycle we can make, with the kind of hand-built, heirloom quality that can transcend time and last forever.
Demo Rides at Motus of Tampa Bay Saturday, June 4 and Sunday, June 5. If you want to ride America’s only V4 sportbike from Motus Motorcycles before purchasing one, this is for you. Get in touch with Jason at 813-926-9937 before all the slots are gone!
Position: Motorcycle Assembly Technician Function: Will perform assembly of the Motus MST series motorcycles Industry Type: Automotive/Powersports/Manufacturing Employment Type: Full time Job Location: Birmingham, AL
Motus is seeking a qualified, self-motivated individual to assemble new production motorcycles. The individual will be responsible for multiple aspects of the motorcycle final assembly, from suspension systems, brakes and electrical systems, to engines and fuel systems. This is an exciting opportunity for a disciplined, professional candidate to be a part of a brand new American motorcycle manufacturer, making America’s only V4 sport bike.