Motus of New England goes racing.

Rob Swartz of Motus of New England is well known in the “go fast”world. As purveyor of Rob’s Dyno Services in Massachusetts, riders looking to optimize engine performance send Rob their motorcycles from all over the country.

When Rob inquired about becoming MA’s first Motus dealer, we were thrilled to get him on board. Especially after we determined that we are kindred spirits in many ways.

Case in point: the first MSTR shipped to Motus of New England is titled to Rob as his personal bike. With less than 50 miles on the odometer, Rob safety wired the bike and rode it the 450 miles from Gardner, MA to Loring Air Force Base in Maine. Contending with high winds and snow flurries, Rob was able to get a couple of good passes in to set two land speed records in 1650 P-PP/4 classes.

Rob is an obsessive performance freak, so we would expect to see a lot more from Motus of New England Racing in the future.

We strongly recommend removing luggage before setting speed records, Rob only did so after reaching 150mph. 

Impressive for just a few passes on a brand new bike. 

 

The Motus Story – Part 4: Growing Pains

Insights: a new series from the pen of moto-adventurer Neale Bayly.

MST-01 test mules looked good, but were far from production ready. 

In the autumn of 2012, the last thing anyone at the fledgling Motus Motorcycles expected was to be, in part, victims of some initial success. Motorcyclists and media had applauded the two MST-01 prototypes from Florida to California and the industry was abuzz about first American V4 sport-touring motorcycle. The questions quickly centered on “How much?” and “When can I get mine?” and Motus co-founders Lee Conn and Brian Case were often seen as being coy when asked about pricing and availability. Truth was, they had no idea yet.

Every waking minute for the past three years had been spent building and testing prototypes. The mission at Motus was clear from the start to build the most exquisite machines possible and never, ever cut corners.  But, given the magnitude of the project and the small size of the team, the they found themselves with more questions than answers and the chorus of media, anxious customers and bankers was growing louder.

Suspension and chassis testing at Barber with Pratt&Miller and Öhlins.

Until Motus put big “PROTOTYPE” stickers on the bikes, dealers and buyers perceived they were ready for production. Designing and sourcing hundreds of proprietary components was challenging and time consuming. Once, when sourcing 300 sidestand cut-out switches, the manufacturer replied with a quote for 300 thousand. The sheer enormity of building a new American motorcycle company from scratch was completely lost on the public, but was happening feverishly behind the scenes at Motus.

Tough decisions were in store as first slow steps turned into a jog. Leading the technical teams, Brian added cruise control and a ride-by-wire electronic fuel injection, but aborted gasoline direct injection. He added a full-color LCD/TFT display and selected production colors. Sargent made final seat shape revisions.

Replacing the GDI system with a 3D printed port fuel intake prototype. 

The aluminum foundry and engine assembly facility were initially in Texas, but after a serious “lights-out” fire at a machine shop and repeated slowdowns at the foundry, the production casting was moved to Indiana and all engine assembly was brought in house to Motus HQ in Birmingham.

Challenges:  this CNC caught fire while milling an engine block mold.  

While Brian worked tirelessly on refining details of hundreds of mechanical components, he simultaneously oversaw production line setup. Lee was pulling double shifts on everything from marketing to part sourcing as he took deposits from customers, signed up dealers and worked with investors. By 2012, Motus boasted just four employees and durability tests were performed by seasoned industry veterans as ongoing upgrades and refinements continued all year. And throughout these long, hard days the same questions kept coming and the answers to them were getting harder to fend off.

Many, many months of testing and development.

The lengthy certification process to get EPA and CARB certificates isn’t a sexy media story. Neither is the story of tens of thousands of durability miles or that some certain part is being revised for greater reliability or that a machine shop caught fire. Journalists were eager to test the production motorcycles. Dealers were looking for pricing and customers a due date.

By the fall of 2013, Brian, Lee and their staff once more took the historic drive to Barber with their motorcycles. This time it was to display five production intent bikes at the Vintage Festival, so the world could see, hear and ride a finished Motus. Behind closed doors, they held their collective breath as they waited for the certificates of approval to arrive.

Part 1: Validation here
Part 2: Awakening here
Part 3: Emergence here

 

 

MOTORCYCLIST: Hurricane ‘Merica

Click the image or here for the full article.

Like a Patek Philippe chronograph in a world awash with plastic Casios, the MST is built to be passed along to your heirs in fine running order. Rangy, wellfinished, comfortable, and swift, the Motus MST won’t override the impulses emanating from your helmet. It will communicate those directly to the pavement, mediated solely by your skills. 

If you’re ready for that, Motus is building you a bike right now. 

-Jack Lewis, Motorcyclist, Jul/Aug ’17

 

 

The Motus Story – Part Three: Emergence

Insights: a new series of stories from the pen of moto-adventurer Neale Bayly.

Against the backdrop of MotoGP machines on full throttle, Motus co-founders Brian Case and Lee Conn would once again talk themselves hoarse as they met thousands of race fans at Laguna Seca in July of 2011. Over the course of the three-day event, they told the story of this new and radical American V4 sport-touring machine time and again. It displaces 1650cc. It has push rods. It makes around 180 horsepower and 125 ft.lbs. of torque. It’s built in America. Pricing and availability are…TBD.

While the questions or the story didn’t change, a profile emerged of the most interested inquirers. Serious motorcycle aficionados, most with multiple machines, usually with a European leaning, and all of them extremely excited to see and hear the Motus run.

The MST-01 unveiling at the Barber Motorsports Museum

Unveiling two prototypes some weeks earlier at the Barber Vintage Motorsports Museum to a close group of press, peers, and industry professionals, Motus’ small team put the enormity of what lay ahead briefly out of mind. Wives, children, and parents who had all sacrificed much over the previous years were able to bask in the glow of this herculean achievement. Lee was almost overcome by emotion during his speech as, from the podium, he could see such earth changing machines as the Britten V1000, the Pierce Four and others. Brian was just as overwhelmed, as he sat on the machine answering a barrage of questions about his design.

As with every ridgeline conquered at Motus, the celebrations soon turned to a manic ride, this time to Bike Week at Daytona to show the prototypes to a motorcycle crowd who knew almost nothing of their existence. The Daytona reveal was just as much a part of the ongoing testing—a chance to meet the world’s press and thousands of riders. With the prototypes fully loaded with data logging equipment, Pratt & Miller sent a team for support, and everyone moved into a big house on the beach for a week. From motorcycle legends like former World Superbike Champion Scott Russell, to domestic and foreign magazine editors stopping by for informal visits, the pace, as usual, was frenetic. The bikes were ridden to the racetrack, Main Street and beyond and engineers were downloading and analyzing data.

Founders’ maiden voyage on prototypes at Daytona Beach
Motus prototype launch team in Daytona

Everywhere the prototypes were seen and heard, the reaction was uplifting and energetic. It seemed like the whole country was learning about and cheering the scrappy company from Birmingham making history with their dreams. The prototypes performed flawlessly, and leaving Daytona on a high, none of the guys could have foreseen that they would one day face a serious hurdle because of this initial success.

Daytona Bike Week became Laguna Seca for MotoGP, and with another Motus house filled with journalists, photographers and friends, it soon became a staging point for the biggest test to date. With dealers signing on and customers making deposits, they decided to ride back to Alabama visiting dealerships along the way. Not only would it be a great opportunity to spend time with people, it would give invaluable test data for their return to the “woodshed” for further development during the upcoming year.

The enthusiastic reception to the prototypes continued from Alice’s Restaurant in NorCal to dealerships in Texas, Colorado, Tennessee and Georgia. They rode through scorching deserts, crossed high mountain passes in the Rockies, and ended up running hard and fast through the low swamplands to the west of their Birmingham home. They pulled all nighters to make sunrise at the Bonneville Salt Flats, put in an 1100-mile day, and burned the candle at both ends—as well as in the middle.

Left Fay Myers in Denver at 3pm Thursday, arrived at Bumpus H-D in Tennessee at 3pm Friday for a promotional event. Pic was taken somewhere in Kansas.

For Brian and Lee and the growing team at Motus, they had proved the motorcycle world was ready for a comfortable American sportbike powered by a big push-rod, hot-rod inspired engine. Now, the trick was to finish testing and work toward production.

Iron Butt Saddle Sore 1000/Bun Burner 1500 done!

We recently met Mr. Michael Kneebone, president of the Iron Butt Association, a community of serious long distance riders who sanction long rides including the 11-day, 11,000+ mile Iron Butt Rally™. Michael challenged us to be first to officially knock out one of their sanctioned rides on an Motus. Let’s just say he didn’t have to twist my arm very hard.

The Motus is built to “Go far, Go fast”, so the first chance I got, I grabbed the key to a demo MST and set out to tackle the Saddle Sore 1000 (1000 miles in 24 hours). The first 1000 miles passed pretty quickly, so I decided to push on and go for the Bun Burner 1500 (1500 miles in 36 hours), too.

I’m more of a twisty roads rider, but have to admit it was fun gathering the receipts and documenting the adventure using the IBA’s process. The Motus is so comfortable and stable at highway speeds, plus it has unholy passing power, so it just eats up miles with almost no effort. – Lee Conn

Stats:

6/10/17: Saddle Sore 1000 attempt (documentation submitted to IBA, not certified yet). 5:28am-8:13pm (14 hrs, 43 min) , 1061 total miles, avg speed 78mph.

6/11/17: Bun Burner 1500 (documentation submitted to IBA, not certified yet). 8:57am-4:20pm (7hrs, 23 min), 481 total miles, avg speed 77mph.

Total: 1548 miles in 22 hours and 6 minutes.

This nice family certified the SS1000 in Fosters, AL

Google Timeline for 6/10/17

Google Timeline for 6/11/17

No comment.

A filthy, but very capable and comfortable 2017 Motus MST after a hyper-tour. 

FullerMotus custom awarded at “The Quail”

John Bennett and his son, Jackson, accept the Industry Award at the 9th Annual Quail Motorcycle Gathering. 

May 4, 2017, Carmel by the Sea, California- Fuller Moto’s custom MSTR received the Industry Award at the prestigious “Quail”. The 9th annual Quail Motorcycle Gathering celebrates the past, present and future of motorcycling. The Industry Award is presented to a ground-breaking and thought provoking motorcycle created and built by industry professionals to the highest standards. This award is selected by a prestigious Judging Committee and can be from any category on the field they believe best fits this description.

The “FullerMotus” was commissioned by John Bennett, a long time Motus rider looking to customize his 2015 MSTR.  Bryan Fuller and his team in Atlanta were retained to build the “ultimate streetfighter”, so they stripped away everything not absolutely necessary and lightened the bike by over 100 lbs. While still retaining about 80% original factory content, the bike posted impressive performance numbers without engine modifications (156 hp, 115 ft lbs to the wheel) and has a sound like no other.

Congrats to owner John Bennett and Byran Fuller of Fuller Moto!

What do you want to do with YOUR Motus?

Click the image below for dyno video. 

 

Motus welcomes industry veteran as SE Sales Manager

FOR IMMEDIATE RELEASE

Motus welcomes Donnie Hill as SE Sales Manager

Birmingham, Alabama, April 28, 2017 – Motus Motorcycles has hired industry veteran Donnie Hill has Southeast Sales Manager. Motus is growing its product line and distribution network and Mr. Hill brings considerable dealer development experience to support the expansion.

“We are proud to announce that Donnie Hill has joined Team Motus as Southeast Sales Manager. Donnie brings significant strategic insight and tactical experience earned over twenty successful years in the industry,” said Motus CEO Lee Conn.

Mr. Hill has enjoyed an impressive career in dealer development at a large OE as well as extensive experience at every level of individual dealerships. As the second of four regional managers Motus is hiring, Donnie will oversee business development in the Southeast US from Florida to North Carolina to Texas. In addition to new dealer acquisition, Donnie will continue to develop the current network of Authorized Motus dealers.

“I am so honored to join Team Motus. I’ve been blown away by the engineering, passion and thought behind the brand and, having seen some of what is to come next, I am excited to be a part of the growth going forward,” Donnie Hill, Motus Southeast Sales Manager.

Authorized Motus dealers are generally multi-line, premium motorcycle stores with Motus factory trained staff offering financing, test rides, customer trade-ins, etc. The opportunity to represent Motus is simple and very appealing for the right dealers. Motus is actively seeking dealers in certain open markets.

About Motus
Motus manufactures comfortable sportbikes designed to excel in performance, comfort and range. All Motus motorcycles – the MST and more premium MSTR – are powered by mighty V4 Baby Block® engines, combining high performance with low maintenance and a unique character that expresses the evolving heritage of the American motoring experience. Founded in 2008, Motus Motorcycles is a trademark of Birmingham Motorcycle Company, LLC. For more info about Motus, please visit: motusmotorcycles.com; email: info@motusmotorcycles.com; like: Facebook; or call: 205-208-9966.

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For more information, please contact Robert Ohnich, (205) 208-9966 ext 101, rohnich@motusmotorcycles.com

Motus Overview and FAQ’s

Motus builds America’s only V4-powered sportbike, designed to excel in performance, comfort and range. After riding one, we think you’ll agree they are among the most satisfying motorcycles available. Each Motus is built to heirloom quality, using the finest materials and components in the world.

Motus means physical motion or movement, but can also mean a movement of people. For us, it’s Moto-US…Motus. 

Specs, FAQs, videos and articles below. Motus Owners Group here

The 2017 MST comes beautifully outfitted with the 165hp American V4 with cruise control, hand built chromoly space frame, hand laid composite and carbon fiber panels, Öhlins NIX forks, Brembo brakes, Galfer braided lines, wave rotors and Braking master cylinders, Akrapovic titanium mufflers, Sargent seat, HeliBars, OZ Racing forged aluminum rims, high color LCD/TFT display, billet triple clamps, GIVI luggage, center stand and a ton more. It weighs 590 lbs with 40 lbs fuel and 30 lbs of luggage. 5.5 gallon tank, 215-250 mile range. 2 year unlimited mileage warranty (extendable up to 6 years). Full MST specs here. The MST is $30,975.

The 2017 MSTR is the fastest production pushrod motorcycle in the world and holds the fastest land speed records of any American production motorcycle. 180hp American V4 with cruise control, hand built chromoly space frame, hand laid carbon fiber panels, BST carbon fiber wheels, Öhlins NIX forks and TTX monoshock, Brembo monoblock brakes, Galfer braided lines, wave rotors and Brembo RCS master cylinders, Akrapovic carbon fiber mufflers, Sargent seat, Rizoma sport bars, high color LCD/TFT display, billet triple clamps, GIVI luggage, center stand and a ton more. It weighs 580 lbs with 40 lbs fuel and 30 lbs of luggage. 5.5 gallon tank, 215-250 mile range. 2 year, unlimited mileage warranty (extendable up to 6 years). Full MSTR specs here. The MSTR is $36,975.

Motus Dealers. There are currently 31 high-caliber US dealers with more coming on-board all the time. All Motus dealers offer test rides, can arrange financing, take trades, and have factory trained techs.

Seat Height. Seat height is 31″ but the narrow front of the seat will allow a 30″ inseam to “flat foot”. A low seat is also offered.

Financing. Retail financing with great rates up to 84 months is available at all Motus dealers.

Warranty. 24 months, unlimited mileage with an extended warranty up to 6 years available.

Servicing a Motus. Any reputable motorcycle dealer can service a Motus. The motorcycles are simple to maintain, metric, and require no special tools.

Videos:

Motus on Jay Leno’s Garage

Motus in Motion

Motus: Race to the Starting Line

Cycle World Ride Review Part 1

Cycle World Ride Review Part 2

MOTORCYCLIST Ride Review

Two Wheel Obsession on-board ride review

Articles:

Motorcyclist review, Jul/Aug ’17

Rider magazine ride report

Motorcyclist magazine ride report

Ultimate Motorcycling ride report

The Victory and Pontiac Effect.

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The Victory and Pontiac Effect

“This Motus rides like a dream, but will they be around in 5 years?”

We hear that a lot. And, it’s a fair question. Customers buying a Victory in 2016 or a Pontiac in 2007 probably didn’t consider their purchase risky from those brands. But, why not?

As entrepreneurs/patriots/motorcycle nuts, we are saddened by the demise of Victory Motorcycles, but not surprised. Polaris is an incredible American company making the best business decisions for shareholders, as they should. Maybe similar to decisions General Motors made with Pontiac.

Conceived in Polaris’ boardrooms to grab some of the (then growing) v-twin market, Victory remained target fixated as demand for heavy cruisers shrank by half. At the same time, the European brands grew like wildfire by offering appealing bikes in other segments- and there was no American competition. While Victory marketing showed intriguing sportbike concepts under the fuzzy brand promise of an “inextinguishable passion for American performance”, Victory dealers only offered 800 pound/90hp cruisers.

So, what does any of this have to do with Motus? The Motus customer seeks a comfortable American sportbike and values attention to detail, premium quality, and character. For riders with a Motus already in their garage, the test ride sealed the deal. As long as we remain laser focused on providing an incredible customer experience, we will continue to grow and launch additional models in segments that complement our brand promise.

With Victory gone, some great motorcycle dealers are starting to look for alternative lines to represent. We hope that Motus – with our V4-powered, comfortable American sportbikes – will make sense for them and their customers.

Motorcyclists gladly accept more risk than “regular” people as we pursue the magic that is only experienced on two wheels. Every week, riders join the growing Motus family and we are deeply grateful they share our vision.

-Brian Case and Lee Conn, co-founders

Facebook: @motusmotorcycles @ridemotus @AmericanV4

Instagram: @motus_motorcycles

Web: www.motusmotorcycles.com

Industry Veteran John Alexander Joins Team Motus

 

john-alexander

FOR IMMEDIATE RELEASE

Motus welcomes industry veteran John Alexander as NE Sales Manager

Birmingham, Alabama, December 27, 2016 – Motus Motorcycles has hired industry veteran John Alexander as Northeast Sales Manager. Motus is growing its product line and distribution network and Mr. Alexander brings considerable dealer development experience to support the expansion.

“We are so proud to announce that John Alexander has joined Motus as Northeast Sales Manager. John brings an incredible amount of strategic and tactical experience earned over twenty five successful years in the industry,” said Motus Vice President Brian Case.

Mr. Alexander has enjoyed an impressive career in dealer development at Bombardier Recreational Products, Triumph Motorcycles, and Husqvarna Motorcycles. As the first of four regional managers Motus is hiring, John will oversee business development in the Northeast US from Maine to Virginia to Michigan. In addition to new dealer acquisition, John will continue to develop the current network of Authorized Motus dealers.

“I couldn’t be more excited about joining Motus as we grow from both product and dealer growth perspectives. The three-year plans are amazing and I have never seen a more capable, passionate group of riders and entrepreneurs. Team Motus has achieved an incredible amount so far, but we are just getting started,” John Alexander, Motus Northeast Sales Manager.

Authorized Motus dealers are generally multi-line, premium motorcycle stores with Motus factory trained staff offering financing, test rides, customer trade-ins, etc. The Motus opportunity is simple and very appealing for the right dealers and Motus is actively seeking dealers in certain markets.

About Motus
Motus manufactures comfortable sportbikes designed to excel in performance, comfort and range. All Motus motorcycles – the MST and more premium MSTR – are powered by mighty V4 Baby Block® engines, combining high performance with low maintenance and a unique character that expresses the evolving heritage of the American motoring experience. Founded in 2008, Motus Motorcycles is a trademark of Birmingham Motorcycle Company, LLC. For more info about Motus, please visit: motusmotorcycles.com; email: info@motusmotorcycles.com; like: Facebook; or call: 205-208-9966.

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For more information, please contact Robert Ohnich, (205) 208-9966 ext 101, rohnich@motusmotorcycles.com

Midwest Motorcyclist Rides the MSTR

It’s the kind of motorcycle best described by two words you won’t often read together: hooligan sport-tourer. It incorporates the comfortable seating position and body work of a sport-touring motorcycle but underneath that carbon fiber is a fire-breathing small-block V-4 that could put your operator’s license at risk. – Ray Peabody, Editor, December 2016

http://midwestmotorcyclist.homestead.com/december_16_issue.pdf

midwest-motorcyclist-dec-2016

Bike Magazine rides the MST

“…their engine is as impressive as any I’ve tried in 25 years of road testing, a modern day hot-rod version of that sports touring classic, the VFR. It’s that good”- John Westlake, Bike Magazine

Click here or the image for the full article.

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Two Wheel Obsession on-board ride review.

TwoWheelObsession on-board ride review. This reviewer did a great job detailing the features and ride quality of the MST…while riding! Ride starts at the 1:00 mark.

“It’s the most powerful streetbike you will ever ride, in a frame and weight configuration that fits bikes 1/2 its power. Think VMAX on steroids in a FZ09. No joke. Everything simply works – it’s refined and uses many automotive parts and features making it one of the most maintenance free bikes on the planet.”TwoWheelObsession, June 2016

Cycle World rides the Motus.

Every now and then a motorcycle comes along that, after the first few ham-fisted miles of riding, you just have to park on the side of the road, get off, and take a newly earned respectful look at. The Motus MST is one of those bikes– Cycle World, March 2016

"Every now and then a motorcycle comes along that, after the first few ham-fisted miles of riding, you just have to park on the side of the road, get off, and take a newly earned respectful look at. The Motus MST is one of those bikes"- Cycle World, March 2016

CityBike rides the Motus

When I first heard about the Motus, I wanted to hate it. It was probably another loud, high-priced, large displacement, macho trophy that could surely be outperformed by an SV650. But the MST and MSTR turned out to be better than I could ever have imagined, making this review oddly hard to write.-  Sam Devine, CityBike, February 2016

Click here or on the image to read the full article.Capture

“Sir” Alan Cathcart rides the MST & MSTR.

It’s always fun riding with “Sir” Alan Cathcart, and this time was no exception. Alan is a proper gentleman- until he dons his signature Union Jack helmet and Kushitani gear- then things get….spirited. His full ride report can be found by clicking the image below. Thanks Rider Magazine!

Sometimes the lilting burble from the twin exhausts makes the Motus MV4 engine sound like half-a-Chevy V8, other times there’s a fruitier crack more like twin twins, as in double Ducatis-but first, last and always it’s totally distinctive, and extremely entertaining when heard from the hot seat.  Alan Cathcart, Rider, May 2015

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Motorcyclist: MST | FIRST RIDE VIDEO

Motorcyclist Editor In Chief Marc Cook traveled to the Motus factory in Birmingham, Alabama to take a special ride on the MST. Click play to view the First Ride. Also included are interviews with Motus President, Lee Conn and Co-Founder/Design Director Brian Case.

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Motus featured in Cycle World’s “On The Menu”.

Grab the February edition of Cycle World and check out Mark Hoyer’s article “Sport-Touring On The Menu” where he highlights the Motus MST in reviewing several sport-tourers on the lighter, smaller end of the spectrum. The MST tips in above the quoted 500 lbs, but not by much.

“…our ride on a prototype was promising, and the engine sound was amazing. Ready-to-ride weight is said to be 500 pounds, which, with the ponies on tap, means the Motus should go like hell.”- Mark Hoyer, Cycle World, 2/14

 

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