Motus Meets Lamborghini Aventador

Here’s ANOTHER spectacular build from Motus Custom Ops, featuring a one of a kind factory-custom PPG tri-coat Lamborghini paint over a full carbon fiber body kit. The deep metallic-pearl yellow compliments the carefully selected raw carbon areas which adds another level of stunning beauty to the overall Motus design.

The stock 180hp American V4 MSTR wasn’t enough for this customer, who chose to order his new ride with a very specific custom paint direct from the design department at the factory in Birmingham, Alabama.

The MSTR comes equipped with carbon fiber BST – BlackStoneTek wheels, carbon fiber Akrapovic Exhaust SystemBremboÖhlins USAPirelliMoto Angel GT’s, Rizoma handlebars, Sargent Cycle Products seat, National Cycle windscreen and a LOT more.

Hand welded chromoly chassis, hand welded stainless steel headers, GIVI luggage, center stand, cruise control, LCD/TFT display. Congrats to Kurt O and Wide World Powersports – Different Horse Customs in Wayne, NJ!

 

 

The Motus Story – Part 4: Growing Pains

Insights: a new series from the pen of moto-adventurer Neale Bayly.

MST-01 test mules looked good, but were far from production ready. 

In the autumn of 2012, the last thing anyone at the fledgling Motus Motorcycles expected was to be, in part, victims of some initial success. Motorcyclists and media had applauded the two MST-01 prototypes from Florida to California and the industry was abuzz about first American V4 sport-touring motorcycle. The questions quickly centered on “How much?” and “When can I get mine?” and Motus co-founders Lee Conn and Brian Case were often seen as being coy when asked about pricing and availability. Truth was, they had no idea yet.

Every waking minute for the past three years had been spent building and testing prototypes. The mission at Motus was clear from the start to build the most exquisite machines possible and never, ever cut corners.  But, given the magnitude of the project and the small size of the team, the they found themselves with more questions than answers and the chorus of media, anxious customers and bankers was growing louder.

Suspension and chassis testing at Barber with Pratt&Miller and Öhlins.

Until Motus put big “PROTOTYPE” stickers on the bikes, dealers and buyers perceived they were ready for production. Designing and sourcing hundreds of proprietary components was challenging and time consuming. Once, when sourcing 300 sidestand cut-out switches, the manufacturer replied with a quote for 300 thousand. The sheer enormity of building a new American motorcycle company from scratch was completely lost on the public, but was happening feverishly behind the scenes at Motus.

Tough decisions were in store as first slow steps turned into a jog. Leading the technical teams, Brian added cruise control and a ride-by-wire electronic fuel injection, but aborted gasoline direct injection. He added a full-color LCD/TFT display and selected production colors. Sargent made final seat shape revisions.

Replacing the GDI system with a 3D printed port fuel intake prototype. 

The aluminum foundry and engine assembly facility were initially in Texas, but after a serious “lights-out” fire at a machine shop and repeated slowdowns at the foundry, the production casting was moved to Indiana and all engine assembly was brought in house to Motus HQ in Birmingham.

Challenges:  this CNC caught fire while milling an engine block mold.  

While Brian worked tirelessly on refining details of hundreds of mechanical components, he simultaneously oversaw production line setup. Lee was pulling double shifts on everything from marketing to part sourcing as he took deposits from customers, signed up dealers and worked with investors. By 2012, Motus boasted just four employees and durability tests were performed by seasoned industry veterans as ongoing upgrades and refinements continued all year. And throughout these long, hard days the same questions kept coming and the answers to them were getting harder to fend off.

Many, many months of testing and development.

The lengthy certification process to get EPA and CARB certificates isn’t a sexy media story. Neither is the story of tens of thousands of durability miles or that some certain part is being revised for greater reliability or that a machine shop caught fire. Journalists were eager to test the production motorcycles. Dealers were looking for pricing and customers a due date.

By the fall of 2013, Brian, Lee and their staff once more took the historic drive to Barber with their motorcycles. This time it was to display five production intent bikes at the Vintage Festival, so the world could see, hear and ride a finished Motus. Behind closed doors, they held their collective breath as they waited for the certificates of approval to arrive.

Part 1: Validation here
Part 2: Awakening here
Part 3: Emergence here

 

 

MOTORCYCLIST: Hurricane ‘Merica

Click the image or here for the full article.

Like a Patek Philippe chronograph in a world awash with plastic Casios, the MST is built to be passed along to your heirs in fine running order. Rangy, wellfinished, comfortable, and swift, the Motus MST won’t override the impulses emanating from your helmet. It will communicate those directly to the pavement, mediated solely by your skills. 

If you’re ready for that, Motus is building you a bike right now. 

-Jack Lewis, Motorcyclist, Jul/Aug ’17

 

 

Iron Butt Saddle Sore 1000/Bun Burner 1500 done!

We recently met Mr. Michael Kneebone, president of the Iron Butt Association, a community of serious long distance riders who sanction long rides including the 11-day, 11,000+ mile Iron Butt Rally™. Michael challenged us to be first to officially knock out one of their sanctioned rides on an Motus. Let’s just say he didn’t have to twist my arm very hard.

The Motus is built to “Go far, Go fast”, so the first chance I got, I grabbed the key to a demo MST and set out to tackle the Saddle Sore 1000 (1000 miles in 24 hours). The first 1000 miles passed pretty quickly, so I decided to push on and go for the Bun Burner 1500 (1500 miles in 36 hours), too.

I’m more of a twisty roads rider, but have to admit it was fun gathering the receipts and documenting the adventure using the IBA’s process. The Motus is so comfortable and stable at highway speeds, plus it has unholy passing power, so it just eats up miles with almost no effort. – Lee Conn

Stats:

6/10/17: Saddle Sore 1000 attempt (documentation submitted to IBA, not certified yet). 5:28am-8:13pm (14 hrs, 43 min) , 1061 total miles, avg speed 78mph.

6/11/17: Bun Burner 1500 (documentation submitted to IBA, not certified yet). 8:57am-4:20pm (7hrs, 23 min), 481 total miles, avg speed 77mph.

Total: 1548 miles in 22 hours and 6 minutes.

This nice family certified the SS1000 in Fosters, AL

Google Timeline for 6/10/17

Google Timeline for 6/11/17

No comment.

A filthy, but very capable and comfortable 2017 Motus MST after a hyper-tour. 

Gil M’s Factory Custom MSTR

Check out this one from the Motus Custom Shop and Hourglass Cycles in Atlanta. Congrats to Gil (that lucky dog!)…it’s stunning! Gil optioned his 2017 MSTR with trick PPG paint/lingerie exposing carbon fiber in all the right places, full Öhlins USA suspension, BST – BlackStoneTek carbon fiber rims, Pirelli Moto Angel GT’s, carbon fiber Akrapovic Exhaust System, Brembo monoblocks, HeliBars, Sargent Cycle Products, heated grips, Clearwater Lights, triple Powerlet Products, full LCD/TFT color display with cruise control, 180 hp American V4 and on and on and on….

Motus Overview and FAQ’s

Motus builds America’s only V4-powered sportbike, designed to excel in performance, comfort and range. After riding one, we think you’ll agree they are among the most satisfying motorcycles available. Each Motus is built to heirloom quality, using the finest materials and components in the world.

Motus means physical motion or movement, but can also mean a movement of people. For us, it’s Moto-US…Motus. 

Specs, FAQs, videos and articles below. Motus Owners Group here

The 2017 MST comes beautifully outfitted with the 165hp American V4 with cruise control, hand built chromoly space frame, hand laid composite and carbon fiber panels, Öhlins NIX forks, Brembo brakes, Galfer braided lines, wave rotors and Braking master cylinders, Akrapovic titanium mufflers, Sargent seat, HeliBars, OZ Racing forged aluminum rims, high color LCD/TFT display, billet triple clamps, GIVI luggage, center stand and a ton more. It weighs 590 lbs with 40 lbs fuel and 30 lbs of luggage. 5.5 gallon tank, 215-250 mile range. 2 year unlimited mileage warranty (extendable up to 6 years). Full MST specs here. The MST is $30,975.

The 2017 MSTR is the fastest production pushrod motorcycle in the world and holds the fastest land speed records of any American production motorcycle. 180hp American V4 with cruise control, hand built chromoly space frame, hand laid carbon fiber panels, BST carbon fiber wheels, Öhlins NIX forks and TTX monoshock, Brembo monoblock brakes, Galfer braided lines, wave rotors and Brembo RCS master cylinders, Akrapovic carbon fiber mufflers, Sargent seat, Rizoma sport bars, high color LCD/TFT display, billet triple clamps, GIVI luggage, center stand and a ton more. It weighs 580 lbs with 40 lbs fuel and 30 lbs of luggage. 5.5 gallon tank, 215-250 mile range. 2 year, unlimited mileage warranty (extendable up to 6 years). Full MSTR specs here. The MSTR is $36,975.

Motus Dealers. There are currently 31 high-caliber US dealers with more coming on-board all the time. All Motus dealers offer test rides, can arrange financing, take trades, and have factory trained techs.

Seat Height. Seat height is 31″ but the narrow front of the seat will allow a 30″ inseam to “flat foot”. A low seat is also offered.

Financing. Retail financing with great rates up to 84 months is available at all Motus dealers.

Warranty. 24 months, unlimited mileage with an extended warranty up to 6 years available.

Servicing a Motus. Any reputable motorcycle dealer can service a Motus. The motorcycles are simple to maintain, metric, and require no special tools.

Videos:

Motus on Jay Leno’s Garage

Motus in Motion

Motus: Race to the Starting Line

Cycle World Ride Review Part 1

Cycle World Ride Review Part 2

MOTORCYCLIST Ride Review

Two Wheel Obsession on-board ride review

Articles:

Motorcyclist review, Jul/Aug ’17

Rider magazine ride report

Motorcyclist magazine ride report

Ultimate Motorcycling ride report

The Victory and Pontiac Effect.

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The Victory and Pontiac Effect

“This Motus rides like a dream, but will they be around in 5 years?”

We hear that a lot. And, it’s a fair question. Customers buying a Victory in 2016 or a Pontiac in 2007 probably didn’t consider their purchase risky from those brands. But, why not?

As entrepreneurs/patriots/motorcycle nuts, we are saddened by the demise of Victory Motorcycles, but not surprised. Polaris is an incredible American company making the best business decisions for shareholders, as they should. Maybe similar to decisions General Motors made with Pontiac.

Conceived in Polaris’ boardrooms to grab some of the (then growing) v-twin market, Victory remained target fixated as demand for heavy cruisers shrank by half. At the same time, the European brands grew like wildfire by offering appealing bikes in other segments- and there was no American competition. While Victory marketing showed intriguing sportbike concepts under the fuzzy brand promise of an “inextinguishable passion for American performance”, Victory dealers only offered 800 pound/90hp cruisers.

So, what does any of this have to do with Motus? The Motus customer seeks a comfortable American sportbike and values attention to detail, premium quality, and character. For riders with a Motus already in their garage, the test ride sealed the deal. As long as we remain laser focused on providing an incredible customer experience, we will continue to grow and launch additional models in segments that complement our brand promise.

With Victory gone, some great motorcycle dealers are starting to look for alternative lines to represent. We hope that Motus – with our V4-powered, comfortable American sportbikes – will make sense for them and their customers.

Motorcyclists gladly accept more risk than “regular” people as we pursue the magic that is only experienced on two wheels. Every week, riders join the growing Motus family and we are deeply grateful they share our vision.

-Brian Case and Lee Conn, co-founders

Facebook: @motusmotorcycles @ridemotus @AmericanV4

Instagram: @motus_motorcycles

Web: www.motusmotorcycles.com

Mike M’s Carbon Footprint.

Here’s a little photo album of a custom MSTR built for composites expert, Mike M. After inspecting the quality of the unpainted carbon fiber on every Motus MSTR, Mike wanted his Motus to tell the whole story in a unique way. We were happy to oblige.

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Industry Veteran John Alexander Joins Team Motus

 

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FOR IMMEDIATE RELEASE

Motus welcomes industry veteran John Alexander as NE Sales Manager

Birmingham, Alabama, December 27, 2016 – Motus Motorcycles has hired industry veteran John Alexander as Northeast Sales Manager. Motus is growing its product line and distribution network and Mr. Alexander brings considerable dealer development experience to support the expansion.

“We are so proud to announce that John Alexander has joined Motus as Northeast Sales Manager. John brings an incredible amount of strategic and tactical experience earned over twenty five successful years in the industry,” said Motus Vice President Brian Case.

Mr. Alexander has enjoyed an impressive career in dealer development at Bombardier Recreational Products, Triumph Motorcycles, and Husqvarna Motorcycles. As the first of four regional managers Motus is hiring, John will oversee business development in the Northeast US from Maine to Virginia to Michigan. In addition to new dealer acquisition, John will continue to develop the current network of Authorized Motus dealers.

“I couldn’t be more excited about joining Motus as we grow from both product and dealer growth perspectives. The three-year plans are amazing and I have never seen a more capable, passionate group of riders and entrepreneurs. Team Motus has achieved an incredible amount so far, but we are just getting started,” John Alexander, Motus Northeast Sales Manager.

Authorized Motus dealers are generally multi-line, premium motorcycle stores with Motus factory trained staff offering financing, test rides, customer trade-ins, etc. The Motus opportunity is simple and very appealing for the right dealers and Motus is actively seeking dealers in certain markets.

About Motus
Motus manufactures comfortable sportbikes designed to excel in performance, comfort and range. All Motus motorcycles – the MST and more premium MSTR – are powered by mighty V4 Baby Block® engines, combining high performance with low maintenance and a unique character that expresses the evolving heritage of the American motoring experience. Founded in 2008, Motus Motorcycles is a trademark of Birmingham Motorcycle Company, LLC. For more info about Motus, please visit: motusmotorcycles.com; email: info@motusmotorcycles.com; like: Facebook; or call: 205-208-9966.

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For more information, please contact Robert Ohnich, (205) 208-9966 ext 101, rohnich@motusmotorcycles.com

Meet Mike.

Mike’s a Motus owner and a hardcore rider with a number of land speed records under his belt. His comments after riding his Desert Bronze MSTR from Pennsylvania to Alabama recently…e965b921-1959-4298-b5c7-249b68edb9ae

“Sir” Alan Cathcart rides the MST & MSTR.

It’s always fun riding with “Sir” Alan Cathcart, and this time was no exception. Alan is a proper gentleman- until he dons his signature Union Jack helmet and Kushitani gear- then things get….spirited. His full ride report can be found by clicking the image below. Thanks Rider Magazine!

Sometimes the lilting burble from the twin exhausts makes the Motus MV4 engine sound like half-a-Chevy V8, other times there’s a fruitier crack more like twin twins, as in double Ducatis-but first, last and always it’s totally distinctive, and extremely entertaining when heard from the hot seat.  Alan Cathcart, Rider, May 2015

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Motorcyclist: MST | FIRST RIDE VIDEO

Motorcyclist Editor In Chief Marc Cook traveled to the Motus factory in Birmingham, Alabama to take a special ride on the MST. Click play to view the First Ride. Also included are interviews with Motus President, Lee Conn and Co-Founder/Design Director Brian Case.

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Meet Motus’ Senior Test Rider, Bruce Edmiston

Meet Motus’ Senior Test Rider, Bruce Edmiston. This guy has ridden just about every bike out there over a 22+ year career and is now in charge of a rigorous mileage accumulation program at Motus. Here, Bruce discusses his feelings about riding the 2014 Motus MST and MSTR. No script, no rehearsal- we just put him in front of a camera as he came in for lunch after a 150 mile ride on a cold, rainy Alabama day in March 2014. 

3rd Annual City Bike Night.

After the Barber Vintage Festival on Saturday, 10/12, head to City Bike Night at Motus. We’ll be celebrating car and motor culture with a bike/car show, local food and drinks, factory tours and live music by Matt Slocum & Mark Kimbrell Quartet. 6-10pm at Motus, FREE. Special thanks to: Mayor William A Bell, Sr. and the City of Birmingham, Alabev, Slice Pizza and Brew, Cantina Tortilla Grill. Enter in the following categories here (no charge to enter, meal tickets to entrants with RSVP):
Best of Show, Best American Classic (car & motorcycle)- ’83 and older, Best Import Classic (car & motorcycle)- ’83 and older, Best V4, Best rat bike, Best rat rod, Most exotic (car & motorcycle), Best small block powered vehicle

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Made in Alabama.

Made in Alabama Logo

From the great roads to the excellent business environment, from the world’s best BBQ to the year-round riding, from the wonderful and open-minded people to the fantastic local craft beer, from the Barber Motorsports Park to the clean lakes and outdoor activities dotting the map, from Governor Bentley’s office and the Alabama Department of Commerce and the Alabama SBDC to our friends at Mayor Bell’s office….we want to say- Thank You, Alabama! Most of us at Motus are Alabamians by choice, drawn to the very tail of the Appalachian Mountains by many of these things (did I mention the pretty girls, excellent universities, advanced healthcare, and booming automotive industry?!). We love this great state and this town. If you’ve never been to this part of the Deep South, this is your invitation.

Range.

286 miles from the 5.5 gallon tank. Lake Ponchatrain, LA to Cottondale, AL without stopping….

The American V4 exceeds expectations again as the benchmark was 250 miles/tank. The test riders behaved (with a few exceptions) and stuck to the scheduled test: all interstate, all at/below the posted speed limit.

68mph/2900 rpm average. 92-94 deg. ambient.

At 70mph, the MST spins 3000rpm and has 100+ ft lbs on tap…..there aren’t many sportbikes that can do that AND be comfortable for 4+ hrs straight.

One tester commented- “Glad to know the interstate range now, but next time can I just kick in $3.69 and buy the extra gallon so I can get back a LOT quicker?”

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Last minute arrival…!

 

AL MFG tag

Overnighted just in time to put on the 5 bikes being revealed at Laguna Seca this past weekend. Seemed symbolic to get official “Manufacturer’s Tags” on the eve of our production launch.  These are among the first ever Motorcycle Manufacturer’s tags issued by the great State of Alabama as we have the series 005-009.