Open letter to Motus dealers and friends:
The Motus dealer network is now 35 and growing. This past weekend’s events at the 13th annual Barber Vintage Festival and 5th annual Motus Block Party + Homecoming proved to be the greatest yet, and if there was one take away from the entire weekend, it’s the overwhelming feeling of gratefulness I have for our dedicated staff and customers.
After 9 years of sweat, I can’t adequately describe to you what the feeling was like for Lee and I to have led 17 customers for 5 or 6 laps (I lost count) around our hometown track at Barber Motorsports Park on Saturday. What a treat! For a brief moment I felt like we were leading an army! Ok, small army, but the feeling was big! Somewhere after about the second lap, I looked back and all I saw were Moti as far back as I could see. While I was equally impressed with the skills of the Goldwing-dragging Sheriff out front, I couldn’t stop thinking “this dude really needs to get out of my way!” coupled with, “Lee might bail me out if I got arrested”. Well, cooler heads prevailed that day and we still had a blast.
So at this point, what does Motus stand for? It’s always been about motion, sure. Moving forward, inspiring a movement and so on. But it’s come to define the very characters within our small group. Motus is a state of mind around here. It’s for the mad ones, risk takers, pioneers, thrill seekers, people who continually set the bar higher for themselves and others. Motus is on the road less traveled for sure and we have no regrets.
The MST has become the machine that defines us as a brand. It’s our flagship.
The MST is sporty, nimble, comfortable and sensible, mixed with that brutal, raucous, fire-breathing beast of an engine that is the American V4. More of a walk softly but carry a big stick design approach. Now in our 4th model year of production, the new 2018’s being delivered are so well refined, they’re the best we’ve ever made. We continue to refine our flagship MST as the machine that ignited this brand.
But, what’s next? Excellent question, I’m glad you asked! By now, some of you may have seen some images this past week of what can only be described at this point as “the naked Motus”. This is, in fact, a factory effort to explore the possibility and gauge the response for a future model to compliment our flagship MST line. You may get questions such as “when?” and “how much?” While it’s too early to share those details, I can assure you that if and when we do it, it will be radical, and it will stand apart from any other American production bike ever made. Motus has bared it all. We’ve pulled our clothes off and we’ve got nothing to hide. Now let’s ride!